The third thing that we’re going to cover in this workshop, day one is your hero, it’s all about your hero.

And that’s just about empathy, that’s the bottom line when you think about your hero, the person you’re serving is empathy.

Day two is going to be the story, we’re just going to talk about the story all day and we’re going to talk about how to develop the story around your hero. And the third day is the digital journey.
The digital journey, you look up there, this is a funnel map from my last business and this was a 1.6 million dollar funnel over 16 months that I’d built and Armando here actually used some pages that were developed basically out of this funnel and how much did you drop your cost per lead down from?

– 600 to 10 pesos.

600 to 10 pesos. I didn’t even coach him, I didn’t even look at his pages, I just said here’s these pages Armando, figure it out. Because Armando is like, really advanced, he’s got a good team, he’s really taken ownership of his marketing and Armando is, if some of you are new to really studying your marketing, Armando is very advanced, he owns marketing within his own company.

And he’s been doing it for a while and he was still able to make those kinds of gains. So imagine, if you’re new to this what you can do if you just change a few things and get your funnel map right.

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