The third thing that we’re going to cover in this workshop, day one is your hero, it’s all about your hero. And that’s just about empathy, that’s the bottom line when you think about your hero, the person you’re serving is empathy. Day...
Colonel McMaster was amazing at marketing and selling and telling a story. But storytelling in great digital marketing starts with empathy. If you don’t know who you’re talking to you can’t write a great story. Story wins. Luke Skywalker the worst cast of...
The third thing that we’re going to cover in this workshop day one is your hero. It’s ALL about your hero and that’s just about empathy that’s the bottom line when you think about your hero you’re the person you’re serving as empathy. Day...
There are three parts to writing or rewriting your hero’s story. First of all, is understanding the hero’s journey. Once you understand the hero’s journey, this is this blueprint within our DNA that allows us to tap into an ancient truth that all...
The first step in successful marketing is making hard choices about who you want to help, and that has to be specific. There’s a big difference between a 25-year-old man and a 40-year-old man. In fact, we’ll go over that in just a moment. The first and...
