How do NOT lose 60% of your audience in Marketing by Sam Cook | May 27, 2020 | StoryTelling Digital MarketingActors are heroes to people. That’s why characters are heroes to people. Forrest Gump was an icon, Luke Skywalker was an icon, Han Solo was an icon. Because people are like, “Oh, yeah, I’m like Han. “Not like Luke, that pretty boy,” you...