Sales is selling a better future to someone. And the reason they buy from you is they believe that you can deliver that better future they’re at a pace of pain or they’re at the place of Stacy’s or static area they don’t want to be. And they...
Once you understand the story, your hero is really loving, it can be pretty depressing. Understanding your hero and writing their stories. Hard work. Almost no business owners go deep into doing a real strategy, but strategies, the easy part, the hard part is making...
You need to become their mini Yoda out of all the different people they need in their life to be successful. That’s what I love about mentors, because you can have you think of all the relationships in your life, romantic partners. You can only have one while...
Most marketers give away something and it’s a bait and switch. And if you don’t give them something back, they don’t give you anymore. And what we need to learn today is how to not just be a marketer, but actually be a true mentor because if you have...
We’re going to learn how to show people that it’s easier than they think to change your story. If you get a new story for them, everything changes. And that is the challenge of marketing is to, is to show people that and. Tomorrow, when we go into digital...
