How do you get from where Elon Musk is, where everyone thinks it’s all about him and people are buying into his brand’s story, him personally, and his brand, to actually what he’s selling is the story that people tell themselves. So that’s what...
Elon Musk understands the STORY matters in the success of digital marketing for his TESLA brand. Let’s talk about Tesla as a prime example of that. Elon Musk is the most famous entrepreneur in the world since Steve Jobs passed away but Elon Musk is actually...