James Cook Media VLOG
Who is your hero? And I’m not calling him your avatar, I’m calling him your hero, for a very specific reason that you’ll see in a little bit.
It’s all about your hero. And that’s just about empathy, that’s the bottom line when you think about your hero, the person you’re serving is empathy.
Storytelling in great digital marketing starts with empathy. If you don’t know who you’re talking to, you can’t write a great story.
There are three parts to writing or rewriting your hero’s story.
First of all, is understanding the hero’s journey.
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