James Cook Media VLOG
Avatars and LOVE. Think about your avatar as a relationship. Treat your customer as somone you LOVE not want to USE
This isn’t just about marketing. Everything in life is about transaction. Everything in life, war, I’ve seen it in war, politics, diplomacy, peace, everything, is about selling. To Sell is Human, a book by Daniel Pink, talks about that.
What you’re going to do today, after you’ve done the empathy map, is you’re going to write it. You’re going to write it out, and you’re going to read it to each other. And if we have a really good one, maybe you can share with the rest of the group at the end of the day, make us all laugh, cry.
But Donald Trump, misused neuro linguistic programming to trick an entire nation.
Empathy is putting yourself in someone else’s shoes and really just trying to understand who they are, what their hopes and dreams are, what their fears are, why they’re not where they want to be.
That’s why he’s my mentor. That’s why I pay him, and anything he recommends I buy it. Because I know that Andre cares about me and I don’t think he’s going to abuse that trust.
You don’t need to go outside of your avatar. Facebook is connecting you to the entire world that has your avatar. So don’t worry, there’s enough people out there in the world, if you provide something that solves real problems, you’re never going to run out of customers. You’re going to run out of capacity, but you’re never going to run out of customers.
You get those people who are old for their age, you get those people who are young for their age.
If you speak to everyone, you speak to no one, so what you need to do today is focus.
The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.